Task at hand:
Last week of December is more like the beginning of a Holiday season. When most of us are celebrating and at the same time making plans for the new year. But why do humans have all the fun?
What we did:
With an idea to show how animals are as excited for the Holiday season as we humans are, we made a series of gifs showing cute animals enjoying the season and giving advice on how to enjoy the holidays and bring in the new years.
A content driven campaign that reached out to a million hearts and made them come to our page daily for the cuteness it carried throughout the Holiday season.
With a reach of more than a million, these adorable Holiday season gif garnered 15,000 organic likes and were shared more than a thousand times.