Love is in the wild

Task at hand:
With the beginning of what we call the month of love, we wanted to make an emotional connect with our audience. But how do we do that in a way that’s different from other brands on social?

What we did:
Breaking away from the cliché of roses and chocolates, this Valentine’s Day, we celebrated the most pristine form of love and together in the wilderness.  With our wonderful collection of animal photographs , we created valentine cards and invited users to express their love with a card of their choice.

Animal Planet admirers started sharing these cards with their loved ones and within no time we reached out to more than 1 lakh people and the album was loved and shared by more than 300 people in a day.

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