@WeAreMumbai is based around the idea that each curator will share both his own and relevant third party’s thoughts, stories, information and other content that is somehow linked to Mumbai. The idea is that the curators, through their tweets, create interest and arouse curiosity for Mumbai and the wide range the city has to offer. The expectation is that the curators will paint a picture of Mumbai, different to that usually obtained through traditional media. A single voice cannot represent a city. By sharing people’s experiences and lives with the world, we believe @WeAreMumbai can help to further connect Mumbai to the world and the world to Mumbai through the different voices that curate the account each week.